Friday, November 14, 2008

A McCain Tilt in PiT Campaign Coverage

COLUMBUS, OH-- Parody is Therapy's ombudsman, Edward Knotbiased, reports that this blog had a pro-McCain tilt in its 2008 election coverage.

"My analysis reveals a definite pro-McCain, anti-Obama slant. Over 80% of posts related to McCain were favorable towards him, while over 90% of Obama posts were of an unfavorable nature," reported Mr. Knotbiased, who will publish his full study tomorrow. He added that PiT is not alone since other media outlets are confessing bias on the other side.

As a PiT co-managing editor, I can say that we are shocked - shocked! - by Mr. Knotbiased's report. If only the report come out sooner, we could've provided more balanced blog reportage. We deeply don't regret that we told Mr. Knotbiased to make sure he didn't get his report done until after election day.

Another finding was that PiT was too focused on the horse-race aspect and failed to cover the issues with any depth.

Certainly there are a lot of things we wish we'd been able to do in covering this campaign, but we had to make choices about what we felt we were uniquely able to provide our audiences in Columbus and on the Web. We don't at all discount the importance of issues, but we had a larger purpose, to convey and explain our agenda during an election that WAPO's David Broder described as the most exciting he has ever covered, a narrative that unfolded until the very end. I think our staff rose to the occasion. Chris Matthews's surely did, if you know what I mean and I think you do.

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