Tuesday, September 29, 2009

New Beer Won't Satisfy the Censors

BrewDog Brewery first came under fire for the creation of a limited availability high alcohol content beer named Tokyo. It was almost 18.2% alcohol by volume, or 36 proof in U.S. terms. Beer usually runs between 4% and 6% alcohol by volume. Using the old "people don't kill people, guns kill people" argument, critics called BrewDog irresponsible for selling their Tokyo beer to people who may or may not have a drinking problem.

Well, not being one to ignore fanatics, BrewDog founder James Watt and Company created a low alcohol beer which they were sure would find approval with their critics. Nanny State BrewTM contains only 1.1% alcohol by volume. Critics still found fault: Jack Law, chief executive of Alcohol Focus Scotland, says "The name of the beer proves that once again this company is failing to acknowledge the seriousness of the alcohol problem facing Scotland."

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